Implementation

" A strategic error can threaten a firm's survival. (Page 14)" To implement this product into the market it is key not to make any errors. A slight marketing miscalculation could send the whole company into bankruptcy. "A product development strategy entails the creation of new products for present markets." (Page 16). The new products will have to be successful for the early stages of development. Which is part of implementing this product."By specifying objectives and defining the actions required to attain them, you can provide in a marketing plan the basis by which actual and expected performance can be compared. (Page 20)" This states that with meeting goals we can define a level of expectation which we can compare our further performances to. And lastly "A new-product strategy links the new-product development process with the objectives of the marketing department, the business unit, and the corporation. (Page 193)" Meaning that down to the individual employee, we must make sure that the timing, pricing, promotion, and distribution are all in place to ensure a successful future for the company.