EOC Week 9: Social Media Promotion

    So the promotion of this product though social media will be through a series of adds posted to Facebook and Youtube. They will be tagged in any other social media we posses as well. The campaign in order to be successful will have to appeal to our middle aged woman demographic. According to our text book: "Today, Coca-Cola offers more than a dozen different products to market segments based on diverse consumer preferences for flavors, calorie, and caffeine content.". This supports that the consumer would like variety in these different markets. Starting out we won't reach all of them but as we grow we will need new content advertising for all of these markets. "Members of Generation X are at a life stage where they are often stuck between supporting their aging parents and young children". This is our initial target market so, being the smallest of the demographics, it also has the most spending money. But they spend that money on their kids to support them so it would be wise to pander this barbecue sauce as a family product with a little humor for the children. These video adds would hopefully become very popular and help us reach all the other markets for future developement.