Promotion

"First, marketers must realize that they often do not control the content on social media sites. (Page 336)". The first place to start is simutainiously the easiest as well as the hardest to spread the word on. The easy part is anyone can do it. The hard part is everyone is doing it. The next goals would be T.V. commercials then the Radio commercials. We wouldn't advertise all the time, only when new products come out and when initially establishing our target market.