"Retailing affects all people directly or indirectly. (Page 258)". This quote from our textbook provides the direction in which our companies objectives will go. The goal for the company is to bring families together. Our product will the the catalyst that makes people want to come together. "Customer-centric companies continually learn ways to enhance their product and service offerings. (Page 321)", and this (from the book as well) is why. By helping our customers and tailoring to the needs of them by giving barbecue sauces and other products, we help the company itself grow.
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