Target Market Strategy

Our target demographic is 25-50. Why is it this range and not any other? Because we want to target families. Mothers and fathers who want to invite friends or family over for a barbecue. Any older and they don't do this themselves. Same as any younger. The middle class family in their thirties has the time and money to want a product such as this. To reach them I have a few ideas. Firstly is social media. While they do not spend the most time, the do spend quite alot of it on social media at this age. And as the book says "The Internet is a useful tool for implementing simultaneous product development. (Page 197)". Radio and T.V. adds are crucial as well for such a product to develop.