Week 7 EOC Chocolate Pitch

My pitch will be based around the concept of a chocolate barbecue sauce. This is more of a general term when I say 'barbecue' because the sauce would be used for several things. Things such as dips for mostly red meats, marinades, and possibly for chicken as well but I feel as though the chocolate may be a little too strong for the otherwise flavorless white meats. The hardest part would be to make the sauce savory instead of sweet as the main ingredient in most barbecue sauces is corn syrup. So It may have to resemble more of a wing sauce where the main ingredients are just vinegar, salt, and tomatoes/chilis (in this case it would be chocolate). The flavor would rely more on the savory side as well as the bitterness of the chocolate and would resemble more of a dark chocolate theme to it. The target audience would be middle aged men and/or their wives. These are the most likely to buy meats and use a product like this. I say for the women because most men have their sauce they like and use it exclusively. But women love chocolate and would be more likely to try a new product such as this. So we have to make it somewhat gender neutral and eye catching at the same time. Advertisement space would be fairly good on radio and on certain channels on T.V. since this demographic typically has more money and their leisure time is on these mediums.